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About Us

Finding Inspiration in Every Turn

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Our Story Begins
With a Name:



Our Essence: Where Heart Meets Hustle

At the core of DADA Management lies a profound understanding of the power of representation. Founded by visionary Senami Atinkpahoun, DADA embodies the spirit of 'Dada'—an 'older sister' in Fon—offering guidance, support, and unwavering belief in our creators. With roots deeply embedded in culture and authenticity, we navigate the industry's waves with a focus on impactful storytelling and genuine connections.

Our journey is marked by a relentless drive to see our family of creators not just succeed but soar. Blending over a decade of expertise in fashion, media, and marketing, we champion innovative strategies and meaningful narratives. DADA is where creators find a home to grow, brands discover stories worth telling, and culture finds its most vibrant champions.



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With a career spanning over a decade in fashion, media, and marketing, Senami has not only shaped brands but has also championed diversity and culture at every step. Her strength lies in strategy, infused with a deep passion and innovation that sets her work apart. Senami's journey in talent management took a defining turn with her collaboration with Sonia Barbie Tucker. This partnership transcended the traditional bounds of business, evolving into a sisterhood and a holistic coaching approach. It was through this experience that the concept of DADA Management was conceived – an agency built on the principles of family, support, and empowerment.

Our Founding Philosophy

Senami's life took a transformative path at just four years old when she left her home country (Benin) with her older sister - her DADA. This figure – part mentor, part guardian – would shape Senami's understanding of what it means to lead with compassion and integrity. Throughout her life, Senami has been fortunate to encounter many such DADAs – women who have lifted her up, mentored her, and inspired her. DADA Management is Senami's homage to these figures and her way of paying it forward.


Our Vision

Our goal is to redefine what it means to be a talent management agency. We believe in creating a space where diversity is celebrated, where cultural richness is the cornerstone of creativity, and where every talent feels at home. DADA Management stands as a testament to the power of mentorship, the strength of diversity, and the boundless potential of creators who dare to dream big.

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